than 201 ways to thrive
and prosper with your music!
Music Marketing Handbook
by Bob Baker
|As seen in Music Connection magazine!
Why is it that some artists and labels prosper while others encounter only frustration and
obscurity? The answer is fairly simple: The successful ones have learned that to get
ahead, they must abandon the traditional methods and discover the secrets of
"Guerrilla Music Marketing."
|With this manual, you'll discover that
music marketing doesn't have to be expensive to be effective. Whether you're promoting a
fast-growing indie label or a one-man or one-woman act from your basement, the Guerrilla
Music Marketing Handbook gives you the tools you need to get the maximum bang for your
"This grass roots guide by
self-marketing wizard Bob Baker could be the one thing you need to launch a profitable
music career. Learn how to exploit the media, send CDs flying off the racks, and start
turning heads in your town."
-Jake Sibley, Musicians' Exchange guide, About.com
Here's a glimpse at the Table of Contents:
The Power of Goal Setting: A Step-by-Step Plan for Reaching Your Musical
Aspirations Faster. Tired of wandering aimlessly through your indie music career?
Stop going with the flow and start taking control with these tips.
The First 5 Steps to Marketing (and Profiting from) Your Music. This is
the foundation upon which all your music marketing activities should be built. If you
don't understand these five basic truths, you will continue to struggle. Get the lowdown
35 Ways to Promote Yourself, Your Band or Your New Release. This chapter
spills over with real-world, creative promotion strategies that songwriters and musicians
have used to get noticed. You'll need a highlighter when you read this one.
How to Exploit the Music Media (and Get the Widespread Exposure You Deserve).
Find out what the music media really looks for when covering new artists ... and why most
band miss the boat. Learn what media hot buttons to push to get exposure.
How One Solo Artist Used the Internet to Sell 2,000 CDs. Despite what
news reports say about the health of the Internet, the online world is a gold mine for
independent artists. Find out how one musician made the most of it.
Avoid the Most Common Artist Web Site Design Mistakes. Slapping a few
pages together and throwing them on the web won't cut it. Even if you're a seasoned
Internet pro, you're most likely making some critical mistakes with your music web site.
This chapter will help you make a stronger impact online.
applying some of your techniques, we've tripled our
number of gigs and more than doubled our merchandise sales.
We love the Guerrilla Music Marketing Handbook!"
George Frazier, Julia Surrendered, Lawrence, KS
59 Ways to Sell a Lot More of Your Records, Tapes & CDs. One solid idea after
another on how to boost your band's CD sales. Includes a list of the top web sites and
e-commerce channels where you can sell your CDs worldwide.
Why Your Local Music Scene Sucks: How to Use the Power of Optimism to
Turbo-charge Your Music Career. Is your local scene really that bad? Does everyone seem to
be trying to block your progress? Maybe you need the mental tune-up contained in this
25 Ways to Finance Your Next Recording Project, Music Video or Major Equipment
Purchase. It's one of the age-old music biz challenges: how to overcome a lack of
money. Use these ideas to make, save and raise the extra cash you need to further your
How to Use the Telephone More Effectively to Get Paying Gigs, Radio Airplay and
Press Coverage. You might use e-mail, the fax, your web site and more to
communicate, but at some point you'll have to get on the phone. Don't blow it when you do.
Here's what you need to make the most of Mr. Bell's invention.
13 Low-Cost Music Promotion Ideas That Work. A Baker's dozen (pun
intended) ideas to get your wheels turning and your music marketing campaign off and
20 Things You Should Be Doing Right Now to Promote Your Music Better.
Musicians who take action get ahead faster. If you're not doing at least one simple thing
every day to promote your music, you're losing out. Pick something off this list to do
Here for Specific Details on Some
of the Amazing Tips You'll Find in This Handbook
Limited-Time Discount Offer!
The print version of the Guerrilla Music Marketing Handbook
originally sold for $49 plus shipping. For a limited time, you can download the .pdf
e-book version for only $29!
Order Now and You'll Also Get These Music Biz Special Reports
(a $19.95 value) Absolutely FREE:
How to Double Your CD Sales (in 90 Days or Less). Want to sell more copies of
your album releases? Here's what the smart bands are doing to profit more from their hard
work and creativity.
Killer Press Kits: The 29 Most Important Elements in Creating Sizzling Music
Publicity Materials. How to write press releases, artist bios and cover letters
that actually get read. Plus the best ways to present your band photos, press clippings
The Easiest Way to Make Money in the Music Business: Create Multiple Streams of
Income. Stop buying into the "starving musician" stereotype. Here's
what you need to do to thrive and prosper in the music business.
High-Impact Promotional Ideas You Should Be Using to Market Your Band or Record
Label. Some of the best examples and nuggets of info on how successful indie
bands are getting recognition -- and getting ahead!
25 Tips to Help You Market Your Music Through the Mail. Sure, you should
take advantage of radio, retail, live shows and the Internet when promoting your music.
But don't overlook one of the most time-tested methods of marketing: direct mail.
Advertising Your Music: How to Make It Pay (and Avoid the Most Common
Mistakes). Real-life print ads are examined and torn apart to reveal what works and what
doesn't in music advertising.
7 Crucial Music Marketing Steps You Need to Be Taking Right Now.
Originally published as a list of new year's resolutions, these fundamental ideas will
give you a boost at any time of the year. If you're not taking these basic steps, you're
customer review posted at Amazon.com:
"I've owned this book for a number of years and still refer to it
often. It's packed with down-to-earth, easy-to-apply advice on how
you can succeed in the music business. I recommend this book for
anybody interesting in taking control of their music career."
One-Year Money-Back Guarantee
If you don't think the 12 chapters and 7 special reports in this hefty handbook help you
move closer to your musical goals, just send them back anytime within 367 days for a
Order securely now using MasterCard, Visa, American Express, Discover, JCB or
|Who is Bob Baker? Bob is an indie musician, former music
magazine publisher and author of several books, including; 101 Ways to Make Money in
the Music Business, Branding Yourself Online: How to Use the Internet to Become a
Celebrity or Expert in Your Field, Ignite Your Creative Passion and Turn Your Creativity
Into Cash: A 28-Day Workshop.